Tayto launches Golden Wonder Freaky Fangs and Gruesome Grubs for Halloween

For Halloween, Tayto Group has launched two limited-edition Golden Wonder snacks – Freaky Fangs and Gruesome Grubs.

The new products come in 100g sharing bags, tapping into the growing opportunity offered by Halloween get-togethers as families and friends increasingly celebrate the occasion together at home.

Freaky Fangs are fang-shaped snacks in a cheese flavour, while Gruesome Grubs have a barbeque flavour. Both packs feature bold Halloween designs helping them to stand out on shelf and bring some theatre to seasonal displays.

The new launches also deliver Golden Wonder’s promise of ‘More Punch per Crunch’, combining big flavours with fun shapes designed for sharing.

Phil Holford, senior brand manager at Golden Wonder, says: “Halloween has become much more than trick or treating. Increasingly, it’s an occasion for families and groups of friends to get together at home – whether that’s for a Halloween party, a scary movie night or simply an excuse to share some treats.

“That creates a great seasonal opportunity for independent retailers, and Freaky Fangs and Gruesome Grubs have been created specifically with those sharing occasions in mind.

“With fun shapes, big flavours and eye-catching Halloween packs, they give shoppers something different for the occasion while giving retailers an easy way to inject some seasonal excitement into their snacking fixture.”

In other news, Tayto has introduced a 50p PMP format for Golden Wonder Oinks Bacon flavour, giving retailers and another price point alongside the existing £1 PMP.

A 50p PMP is also available for returning favourite Golden Wonder Quarterbacks Cheeseburger flavour.

Holford says: “PMPs are incredibly important to independent retailers, giving shoppers clear reassurance on value while providing retailers with products and price points that work hard on shelf.

“Golden Wonder is all about delivering big, familiar flavours and great value. Oinks is already a proven favourite and making it available in a 50p PMP format gives retailers another opportunity to tap into that demand. And we know there’s plenty of love for Quarterbacks, so we’re delighted to get this old favourite back on the field.”