SPAR Scotland names Barista Bar mascot Robert the Brews

SPAR Scotland has announced the name of its new Barista Bar mascot following an enthusiastic response to its naming competition, which attracted over 300 entries from across the country.

The winning suggestion came from Dumfries local Prentice, who dubbed the kilted character ‘Robert the Brews’.

To celebrate the win, Prentice visited SPAR Rosevale in Dumfries for a meet-and-greet session with the newly named mascot. Alongside the pride of naming the character, Prentice was awarded SPAR Scotland vouchers and a Barista Bar goodie bag.

Prentice said: “As soon as I saw the mascot dressed in a kilt and tammy hat, the name just clicked. ‘Robert the Brews’ felt like the perfect Scottish pun – honouring an iconic historical figure while nodding to a great cup of coffee. I’m thrilled SPAR loved it as much as I did!”

The competition was designed to involve local communities in welcoming the newest face of SPAR’s Barista Bar coffee experience.

Lori McKay, marketing manager at SPAR Scotland, said: “This competition was all about bringing our communities together and giving our customers the chance to put their own stamp on our newest team member. We received so many wonderful entries, but ‘Robert the Brews’ truly captured the fun, warm, and distinctly Scottish spirit of our new mascot. Prentice did a fantastic job, and we couldn’t be happier with the result.”

Robert the Brews is now set to embark on a tour of stores and community events in Scotland. Customers are encouraged to follow SPAR Scotland on social media to keep track of his tour dates and grab a selfie with the nation’s newest coffee icon.