Red Bull launches Winter Edition Pistachio & Berries
Red Bull has announced the launch of its new Red Bull Winter Edition Pistachio & Berries, available to all channels from 28 September.
The latest addition to the Red Bull Editions line-up is designed to tap into the growing popularity of pistachio while delivering the novelty and seasonal relevance that help retailers create excitement at the energy fixture.
Red Bull Winter Edition Pistachio & Berries 250ml – £1.80
Red Bull Winter Edition Pistachio & Berries 250ml price-marked can – £1.75
Red Bull Winter Edition Pistachio & Berries Sugarfree 355ml – £2.20
Red Bull Winter Edition Pistachio & Berries 473ml price-marked can – £2.80
Red Bull Winter Edition Pistachio & Berries 473ml Sugarfree – £2.75
Red Bull Winter Edition Pistachio & Berries Sugarfree 250ml 4-pack – £5.75
The new flavour proposition has received strong consumer appeal, particularly among Red Bull’s core target audience. Research shows that over two-thirds of 22-44 year-olds would consider a pistachio-flavoured energy drink (VYPR) .
The launch comes as sports and energy drinks continue to outperform total soft drinks, with functional energy fuelling category growth and adding more value than any other soft drinks segment (Nielsen).
Flavoured energy also continues to be a major growth driver, outperforming unflavoured energy over the last three years and gaining share as shoppers seek new tastes, new occasions and more reasons to buy (NIQ).
With penetration and awareness continuing to grow, 60% of energy drinkers are now aware of Red Bull Editions (Nielsen). Stores now stock an average of nine Red Bull Editions, while rate of sale continues to improve with every seasonal launch, reaching new heights with the recent Red Bull Spring Edition Cherry Sakura (Nielsen).
The launch will be supported by a national campaign, ‘In for the WINter’, designed to give consumers the energy they need to be at their best when competing with friends. The full above-the-line campaign will be reinforced with an interactive site and in-venue rewards.
Published Date: September 16, 2026