The Wholesale Group launches Chef Approved store cupboard essentials

The Wholesale Group has strengthened its CHEF Approved own-brand portfolio with an extensive new range of store cupboard essentials.

Developed specifically for professional kitchens, the range includes rice, breadcrumbs, Mediterranean ingredients, garlic purée, bouillon pastes, nuts and dried fruits.

There are two 5kg rice options – Easy Cook Basmati Rice and Long Grain Rice – and the range also features Japanese Style Panko Breadcrumbs and Sundried Tomatoes in Oil.

The Premium Bouillon Paste, available in Beef, Chicken and Vegetable, is supplied in a 1kg tub that can make approximately 40 litres of broth. The paste format can also be added directly during cooking.

Meanwhile, the nut range includes walnuts, flaked almonds and ground almonds in 1kg packs, while the dried fruit range features sultanas, raisins, glacé cherries, dates and apricots, alongside a 3kg mixed dried fruits pack for high-volume kitchens.

Richard Ellison, own brand manager at The Wholesale Group, said: “Store cupboard ingredients are the backbone of any professional kitchen, so reliability, consistency and versatility are particularly important.

“With this latest expansion of CHEF Approved, we are bringing together a broad range of products that caterers use day in, day out, in formats designed around the realities of busy foodservice operations. The focus is on dependable ingredients that can work across multiple dishes, menus and sectors while helping kitchens manage preparation and consistency.”