Bidfood locks prices on almost 200 products with launch of Price Wise

Bidfood has locked prices on almost 200 products for four months and is featuring the deals in a new publication, Price Wise.

The foodservice wholesaler has also relaunched its publication Marketplace, moving it to a bi-monthly format with stronger double-month deals, an improved shopping experience and fresh content to support menu planning. New features include ‘Focus Flavour’, highlighting seasonal ingredients and product recommendations, as well as industry insights, trends and chef-created recipes.

To make browsing simpler, Marketplace has also been redesigned with fewer adverts and a clearer route to shopping offers through Bidfood Direct.

The price-lock promotions featured in Price Wise are running until 31 December, and the publication also introduces Chef’s Picks, where Bidfood’s development chefs share practical tips on boosting margins, saving labour time, reducing waste and making products work harder across menus. Meanwhile, Smarter Swaps highlights cost-saving alternatives to leading brands, helping customers identify opportunities to reduce spend without compromising on quality.

Both publications are available in print and as fully shoppable digital editions on Bidfood Direct.

Katie Sillars, head of commercial growth initiatives at Bidfood, said: “For many operators, the challenge isn’t just managing rising costs, it’s finding ways to continue supporting and inspiring customers while protecting already stretched margins. Every purchasing decision matters, and businesses need support that helps them work smarter, not just spend less.

“We believe our role is to be more than a supplier. Through Marketplace and Price Wise, we’re giving operators the insights, inspiration and value-led solutions they need to navigate today’s challenges, plan with confidence and build more profitable businesses for the future.”

For more information and to browse the latest editions of Marketplace and Price Wise, click here.