Parfetts announces opening of first Go Local store in Cardiff

Parfetts has announced the opening of the first Go Local store in Cardiff.

The 1,450 sq ft store is owned by experienced independent retailer Thushapan Luxmekanthan, who acquired the site on Holton Road in February 2026.

The Cardiff shop marks Luxmekanthan’s second venture with Go Local, building on the success of his existing forecourt site in Worksop.

He operates an additional four sites around the UK and has more than 10 years of multi-site retail experience.

Demonstrating his hands-on approach, Luxmekanthan spent weeks leading up to the launch engaging directly with local business owners, welcoming back former shoppers, and consulting with new customers to understand what they wanted from their local store.

The resulting feedback inspired a total remerchandising strategy that has boosted the store’s inventory to over 3,500 lines. Using a smart, sustainable refit, the store’s existing equipment and fixtures were repurposed to turn the space into a modern environment.

The new product range features depth across core convenience categories, including beers, wines and spirits, soft drinks, confectionery, cooking sauces, pet food, and household goods, as well as expanded chilled and frozen departments.

To ensure strong local provenance, Luxmekanthan has introduced regional milk, bread, pies, and pasties, alongside the premium Praveen Kumar frozen curry range, to give shoppers high-quality meal solutions.

Luxmekanthan said: “Having operated multiple convenience sites and petrol forecourts, I know exactly what it takes to make a store successful, and Go Local gives me the perfect platform to do just that. The brand allows me to maintain my independence while giving me the buying power and promotions needed to deliver incredible value.

“The feedback from local residents and neighbouring businesses has been overwhelmingly positive. They’ve really welcomed the new look and the vastly expanded product range. I’m excited to grow our sales and make this store a staple of the local area.”

Guy Swindell, joint managing director at Parfetts, said: “Opening our first Go Local store in Cardiff is another major milestone for the business and reflects the growing interest we are seeing from retailers. With over a decade of retail expertise across both convenience and forecourts, Thushapan knows exactly how to drive footfall and serve a community. Thushapan is exactly the kind of dedicated retailer we want to partner with.

“Our Go Local fascia is experiencing rapid growth across the UK, with major expansions accelerating throughout Wales, Scotland, and the South of England. Retailers are increasingly choosing Go Local because it offers total flexibility, a transparent trading model, and the retail freedom that experienced independent store owners need to thrive in a competitive market.”