Brakes gives £8 million value boost to foodservice customers

Brakes has given £8.2 million in value back to foodservice operators over the past 12 months.

The wholesaler has passed on £2 million in savings across 40 of its highest volume lines, including chips, butter, cheese, bacon and blue roll — categories that have seen sustained inflationary pressure across the sector.

Alongside this, Brakes’ mybrakes rewards programme has returned over £6 million in cashback to members. Because this is a personalised programme, the rewards are tailored to the requirements of individual businesses.

In addition, Brakes has helped customers to identify cost-effective changes through its Swap & Save website mechanic.

The company has focused on delivering a value strategy that is built around long-term operational support, rather than short-term promotions, with customers benefiting from greater value alongside free delivery, strong availability, quality assurance, allergen and nutrition updates, and menu development expertise.

Michael Andersen, chief commercial officer at Brakes, said: “Operators are under real pressure, and value has become a critical differentiator. Returning more than £8 million in a single year shows the scale of our commitment to supporting customers’ profitability.

“Our approach is simple: sustained value, consistent support and a focus on helping operators run commercially resilient kitchens. This is not a tactical campaign, it’s embedded in how we operate.”