Nestle unveils global S.Pellegrino campaign featuring Lewis Hamilton

Nestlé Waters & Premium Beverages has announced the launch of a new global brand activation for S.Pellegrino – ‘Dinner Dialogues,’ featuring driver Lewis Hamilton.

For the new campaign, S.Pellegrino has transformed its bottle label into a series of thought-provoking questions that spark conversation, connection and shared experiences – encouraging everyone to bring their best selves to the table.

At the heart of the Dinner Dialogues activation is a dinner that reunites Lewis Hamilton and three of his lifelong friends.

“I’ve always loved spending time around the table with my friends and family, but with my schedule, it’s not easy to find the time as often as I’d like,” says Hamilton.

“Time passes so quickly, so to sit down with S.Pellegrino and some of my oldest friends and just let the conversation flow was really special.

“We reconnected over shared memories and even discovered a few new things about each other along the way. It’s a reminder of how great it can be to get together, to chat openly and honestly, and that finding connections is something we should all prioritise.”

Elisa Gregori, global chief growth officer at Nestlé Waters & Premium Beverages, says: “There is no place more genuine than the table – taking a seat alongside people you love, settling into an amazing meal, and sharing your most authentic selves. That’s S.Pellegrino’s truest brand belief, and I’m thrilled to see it come to life with Lewis Hamilton and his three lifelong friends in ‘Dinner Dialogues’.

“Creating this experience with Lewis is an incredible opportunity to extend our passion for bringing people together, to connect more meaningfully with consumers around the world, and to show how S.Pellegrino elevates and transforms the experience at the table.”

‘Dinner Dialogues’ is a short documentary film of Lewis Hamilton engaging in an unscripted conversation with his closest childhood friends. Prompted by the very questions found on S.Pellegrino’s new special edition bottles – like ‘What dream have you quietly kept alive?’ – their spontaneous exchanges, personal revelations, and previously unheard stories show the power of S.Pellegrino to bring out the best in us and our connections with people, and inspire global audiences to engage in deeper, more meaningful experiences at the table.

Watch the full ‘Dinner Dialogues’ film here: https://www.youtube.com/watch?v=XoyvKfzfIak

S.Pellegrino also hosted a series of real life, immersive ‘Dinner Dialogue’ experiences at the Miami Grand Prix. The intimate dining experiences will move on to Silverstone in July.

S.Pellegrino will continue bringing its best to the table across major cultural events and branded experiences throughout the year, including at the Cannes Film Festival and S.Pellegrino’s Young Chef Academy Competition events.

Limited-edition bottles featuring the thought-provoking questions will be available in key global markets, including the UK, throughout the year.