Established in 1982, the family-run wholesaler supplies fresh produce, dairy products, prepared vegetables and kitchen essentials to trade and hospitality businesses across the South Coast.

The company serves customers in Dorset, Hampshire, Surrey and West Sussex, and continues to expand its services while maintaining a strong focus on customer relationships, food safety and sustainability.

Mark Wright, purchasing manager at FB The Wholesaler, said: “We’re enthusiastic about the opportunities for shared knowledge, innovation and long-term strategic growth that Sterling membership brings.

“As the hospitality and foodservice sectors continue to evolve, collaboration across the wholesale industry is becoming increasingly important, and we see this as a valuable step forward for our business.”

Daniel Larkin, chief commercial officer of Sterling Supergroup, added: “We are delighted to welcome FB The Wholesaler as our sixth new member this year, building on Sterling Supergroup’s momentum and giving us an even stronger foothold on the south coast.

“As a well-established, family-run business, they bring valuable expertise to the Sterling community, and we look forward to supporting them through the next stage of their journey.”