JJ Foodservice launches fish & chips campaign with £30 offer

JJ Foodservice has launched a new fish & chips campaign to highlight its ‘one-stop-shop’ concept ahead of National Fish & Chip Day on 5 June.

The campaign includes a new brochure showcasing JJ’s full frozen fish and seafood range, a £30-off voucher for new customers, and an educational social media campaign explaining the benefits of MSC-certified Frozen at Sea, IQF and Wild Caught options.

Each format offers different benefits for chip-shop operators:

Frozen at Sea (FAS): caught and frozen within hours, often onboard the trawler, locking in peak freshness and a firmer texture than chilled fish that has travelled to market.

Wild Caught: hand-selected, boneless, pre-trimmed and zero-glaze – pay for fish weight rather than added ice or water, with consistent portion sizes for menu costing.

Individually Quick Frozen (IQF): each fillet frozen separately rather than in a block, so kitchens can use exactly what they need with no defrosting waste.

Featured brands include Glacialis, Enniberg, BN and Kirkella, alongside JJ’s own Wild Caught range, developed specifically for the chip-shop trade in portion sizes from 4oz to more than 32oz.

The brochure covers everything else a chip shop needs, including sauces, pies, soft drinks, alternative proteins like breaded chicken, packaging, cleaning and hygiene products.

Baris Kacar, chief sales officer at JJ Foodservice, said: “Fish and seafood caterers have had a tough few years, and we want to make it as easy as possible for them to get back on the front foot – reliable cod and haddock supply at a time when sourcing good fish isn’t straightforward, plus everything else a busy shop needs, all under one roof, with one delivery, from one supplier.”