Parfetts launches Go Local Granulated Sugar

Parfetts has further expanded its own-brand range with the launch of Go Local Granulated Sugar in a price-marked pack.

The sugar replaces the Local Living 500g pack and is available in a larger 1kg size with a £1.09 price mark.

Exclusive to Parfetts, it is positioned as a must-stock everyday line and benchmarked to ensure it remains competitive within a high-commodity category.

The launch strengthens the Go Local own-brand range, which is designed specifically for convenience retail and built on the principle of being big on quality and bigger on margins. The range now spans more than 250 lines across impulse, licensed and grocery categories, and Parfetts has already signalled plans for a significant expansion in 2026.

Mike Kerrigan, own brand manager at Parfetts, said: “Own brand is central to our strategy to help retailers compete in everyday categories.

“Sugar is a high-volume cupboard essential and a proven driver of footfall. By introducing a clear, competitive price-marked pack in a one-kilogram format, we are giving retailers a trusted option that delivers value for shoppers while protecting margin in store.”

A launch programme is under way with depot activity and retail club promotions designed to drive visibility, uptake and sales.