SHS Drinks launches new WKD Cocktail range

SHS Drinks has launched a new WKD Cocktail range, designed to tap into growing at-home social occasions.

WKD’s latest innovation comes at a pivotal moment for the brand, as it returns to growth with strong recent performance. In the latest four weeks, WKD has delivered 3.1% value growth and 24% volume growth (Nielsen).

Backed by a £10 million+ programme throughout 2026 and a major above-the-line campaign that has just launched, WKD is gearing up for its biggest year in over a decade.

Designed to tap into growing demand for higher abv, cocktail-style serves, the range delivers a more premium, ‘night-out’ experience for at-home occasions. At 6.5% abv, it responds directly to evolving consumer behaviour, offering a more elevated RTD option while staying true to WKD’s bold, flavour-led DNA.

The new range features three flavours: Cheeky V, Venom and Blue Lagoon. They come in 330ml cans with an rsp of £3.10

The launch responds to a clear shift in consumer behaviour. Two-thirds of pre-drinking occasions now take place at home, pre-drinking before events is up 8% year-on-year, and interest in experimenting with new flavours has risen by 4% (CGA).

Scott Bell, marketing director at SHS Drinks, says: “WKD Cocktails are all about bringing big night-out energy into at-home drinking occasions.

“Made famous in the on-trade and created by bartenders, classic serves like Cheeky V, Venom and Blue Lagoon are instantly recognisable and signal a good time.

“With a higher 6.5% abv and bold flavours that have no duplicates in the market, WKD Cocktails deliver quality, great taste and strong value, helping retailers drive incremental growth in the RTD category.”