JJ customers save over £1m a month through Mix More Save More

Hospitality operators are collectively saving more than £1 million every month through JJ Foodservice’s ‘Mix More Save More’ scheme – now expanded to over 1,000 products, five times the number available at launch.

One in four of JJ’s restaurant and catering customers is now using the scheme, which offers instant price reductions when customers order 20 or more products from the qualifying range in a single transaction.

Baris Kacar, chief sales officer at JJ Foodservice, said: “Running a restaurant – and even a household – isn’t getting any cheaper or easier. Caterers face multiple invoices, deliveries and constantly shifting promotions. Add the broader pressures of global markets and expected food inflation, and the hospitality sector is often the first to feel the impact.”

Unlike promotional pricing tied to specific categories or time windows, Mix More Save More applies to fresh, frozen, chilled, ambient, packaging and cleaning lines and covers both branded and JJ own-label products. It is also available on delivery and collection orders.

There are no category restrictions: customers can mix products freely to reach the threshold.

To support the expansion of the scheme, JJ has run a training programme across all 12 UK branches and rolled out in-store signage, a 25-page customer brochure and targeted digital content including operator case studies on YouTube.

The company says its long-term aim is to extend the scheme across its entire product range.