Wanis launches Tropical Sun Purple Sweet Potato Chips

Wanis International Foods has expanded its Tropical Sun snacking portfolio with the launch of a 300g tub of Purple Sweet Potato Chips.

The NPD taps into the ongoing popularity of purple food formats, with ube-based products gaining traction across social media and influencing consumer purchasing behaviour.

Made from naturally purple-fleshed sweet potatoes, the crisps offer a lightly sweet flavour profile and aim to deliver strong shelf standout within the premium snacking segment.

Tropical Sun Purple Sweet Potato Chips (rsp £3.99) are rolling out via UK wholesalers now, including Wanis International Foods.

Vas Sideras, head of retail & online channels at Wanis, said: “Shoppers are increasingly looking for something new and different within snacking, particularly products that combine strong visual appeal with authentic global flavours. Purple sweet potato is a great example of this – it’s already gaining momentum through trends like ube, and we expect this product to perform well across both wholesale and retail channels.”

The launch forms part of Tropical Sun’s wider strategy to drive growth through innovation in world foods, as the brand continues to strengthen its position across both traditional and mainstream retail environments.