Hard Rock Cocktails continues UK expansion with AF Blakemore listing

Hard Rock Cocktails is continuing its rapid UK expansion with a new listing with AF Blakemore.

This new listing builds on Hard Rock Cocktails’ mission to make its legendary ready-to-drink range more accessible across the UK.

Inspired by the cocktails served in Hard Rock Cafes worldwide, each Hard Rock Cocktail delivers bar-quality flavour in a convenient can. Whether served at events, in hospitality venues, or as part of an on-the-go offering, the range is designed to capture the energy, spirit and attitude of the Hard Rock lifestyle.

The initial flavours being launched with AF Blakemore are Passion Fruit Martini, Strawberry Daiquiri and Classic Mojito, with Espresso Martini and Piña Colada following shortly after.

George Markham, national sales manager at Hard Rock Cocktails, said: “Partnering with AF Blakemore marks an exciting step forward for Hard Rock Cocktails in the UK. Their century of experience, strong customer relationships and outstanding distribution capabilities make them the perfect partner to help us grow our footprint within the UK convenience channel. We’re thrilled to see our bold flavours and iconic brand energy become accessible to AF Blakemore customers across the UK.”

Stephanie Hooper, trading controller – wine, spirits & RTDs at AF Blakemore, said: “We’re delighted to be partnering with Hard Rock Cocktails as we continue to strengthen and diversify our drinks range. Hard Rock is an iconic brand with strong appeal and its cocktail range offers something genuinely exciting for our customers. We look forward to working closely together to bring Hard Rock to our customers across the UK.”