CCEP launches Fanta Grape and Dr Pepper Cream Swirl

Coca-Cola Europacific Partners (CCEP) has announced the launch of Fanta Grape.

Fanta accounts for almost one in every five flavoured carbonates sold in GB and is valued at almost three times more than its nearest competitor (Nielsen).

Fanta Grape is available in 330ml cans, 500ml rPET bottles, two-litre rPET bottles and multipacks.

The launch will help retailers capitalise on the strong performance of Fanta NPD, which drove 23.4% of soft drinks growth from innovation in the past year, while tapping into the popularity of the grape flavour across the category, up 8.1% in value (Nielsen).

Fanta Grape will be supported by a multi-million-pound marketing campaign, including influencer partnerships, out-of-home advertising, social media and experiential events.

Convenience retailers can request Fanta Grape PoS materials and download digital assets via MyCCEP.com.

Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners GB, says: “We’re excited to be expanding our core Fanta range with the introduction of refreshing tart Fanta Grape – a bold flavour that taps into growing consumer demand and taste preferences.

“Fanta NPD has delivered nearly a quarter of total innovation-led growth in soft drinks (Nielsen), and this latest addition is a great way to engage new shoppers, build brand excitement and help our customers boost sales.”

CCEP has also launched Dr Pepper Cream Swirl, a limited-edition variant designed to help retailers tap into the growing demand for bold, limited-edition flavours.

The dairy free and HFSS-compliant variant is available in 330ml cans – single and multipacks – and 500ml and two-litre bottles until February 2027.

The launch will be supported by a disruptive marketing campaign, including an on-pack promotion offering shoppers the chance to win ‘Dr Darey’ prizes through a scannable QR code. The campaign will also feature ‘Dare or Darey’ challenges across TikTok and Snapchat and sampling on the ‘Dr Pepper Cream Swirl Float’ experience. PoS material and digital assets are also available.