Bestway flagship ‘Thank You’ event sees 13% YOY volume growth to date

Bestway Wholesale has kicked off 2026 with its flagship ‘Thank You’ event, delivering exclusive once-a-year deals.

Featuring ‘buy one get one free’ offers, multibuys and major savings delivering 50%+ PORs on leading brands, the Thank You campaign has become a fixture in the Bestway calendar for more than 10 years.

Running for three weeks from 7 January to 27 January, it is highly visible across Bestway’s 60+ depots nationwide and has strong online activation for both retail and catering customers.

Alongside enhanced in-depot theatre, the campaign has been given a full homepage takeover directing customers to a dedicated landing page showcasing all participating brands and deals, making it easy to browse and purchase during the promotional period.

A multi-channel communications plan is designed to ensure that retailers are fully aware of the campaign, with consistent messaging across Bestway’s retailer communications to drive both depot visits and online engagement.

Bestway Wholesale group trading director Kenton Burchell commented: “We’re delighted to kick off 2026 with our flagship ‘Thank You’ event, bringing exceptional deals to our customers at a time when support really matters. As our first major promotional campaign of the year, it sets the tone for the months ahead.

“This campaign is not only our way of thanking customers for their continued loyalty, but also a powerful opportunity to help them start the year strongly. We know retailers continue to face economic challenges, and Bestway is committed to supporting them with outstanding value and relevant offers that help drive sales and improve margins.

“We’re confident the 2026 campaign will significantly boost footfall and accelerate sales growth across our depots and for our customers. With volumes already up 13% year on year and a 25% increase in customer purchase activity, the early results reflect strong customer engagement and repeat buying behaviour.”