World of Sweets extends partnership with Our Dementia Choir

World of Sweets has announced that its partnership between Bonds of London confectionery and Vicki McClure’s Our Dementia Choir will continue for another year.

First launched as part of Bonds’ 130th birthday celebrations, the collaboration brought together nostalgia, positivity and purpose. This year the arrangement raised £32,000 for the cause through the donation of 10% of the profits from sales of four classic share bags – Lemon Sherbets, Rhubarb & Custard, Butter Mintoes and Pear Drops – and two soft eats, Watermelon Slices and Soft Sherbety Lemons.

Kathryn Hague, head of marketing at World of Sweets, said: “We are thrilled to have raised £32,000 so far for Our Dementia Choir. The response from our customers has been incredible, and it feels only right to continue the Bonds birthday celebrations and the partnership for another year. Music and nostalgia bring so much joy – and we are proud that our sweets can play a small part in supporting such meaningful work.”

Caroline Killeavy, chief executive of Our Dementia Choir, added: “ We cannot thank enough the Bonds team for their generous support and kindness over this past year, and we delighted our close partnership will continue for another year. This donation is the largest single donation the charity has received this year, and this level of funding makes a massive difference to the experience we can offer choir members, families and carers, all of whom are living with dementia.”

The promotional bags are available from Hancocks, Bobbys, World of Sweets reps and the World of Sweets national account team.