JJ Foodservice to open eight new branches in next five years

JJ Foodservice is to open a new depot in the Midlands next year, one of eight new branches it is planning to open in the next five years.

Speaking at the JJ Connect conference at Convene in Bishopsgate, chief operating officer Kaan Hendekli (pictured) shared the group’s expansion strategy, which includes its first overseas branch in the Netherlands. “We’re close to securing our new location for 2026 and we’re on the lookout for more,” said Hendekli.

To support its growth ambitions, JJ is investing in a 25,000 sq ft multi-temperature facility at its Enfield headquarters, boosting capacity across frozen, chilled and ambient ranges.

This investment will help JJ expand its product range to 5,000 SKUs by next year. The range has already increased by 27% to 3,800 SKUs in the past year.

“We’re not just expanding our network – we’re expanding what we can offer customers,” said Hendekli. “This new space will help us serve caterers with more choice, while maintaining the same great service customers expect.”

At the JJ Connect conference, delegates were told that digital performance remains strong for the group, with a record 79% of orders now placed online. Growth has been driven by JJ’s nationwide kiosk rollout alongside increased use of its app, website, and EDI channels – giving customers faster, more convenient ways to order.

The event also launched Future Partners, a new supplier initiative featuring ‘Speed Connecting’ sessions with JJ buyers.

JJ Foodservice is also continuing its ‘Buy More Save More’ campaign, which delivers value for caterers and strong results for suppliers.

“Every investment we make is about building for long-term growth,” said Hendekli. “Together, we’re shaping a more resilient future for foodservice.”