Tayto unveils Golden Wonder festive range

Tayto has unveiled Golden Wonder’s festive range.

The line-up features Glazed Ham Baubles and Honey Glazed Christmas Tree Tortillas in sharing bag formats, along with Turkey & Stuffing Crisps and Beef & Gravy Ridges in six-packs.

The company points out that Christmas is the biggest grazing season of the year, and shoppers want variety, indulgence and a bit of festive fun.

The Christmas-themed packs are supported by social media and shopper marketing activity.

Matt Smith, marketing director at Tayto Group, said: “At Christmas, consumers are looking for something a bit different. Our festive range brings the joy of Christmas to the snacks aisle. From our ever-popular Turkey & Stuffing crisps to our brand new Christmas Tree Tortillas, there is something for everybody. For retailers looking to cash in on festive snacking, our limited-edition Christmas range should be on your list.”

The range will be available to cash & carries and delivered wholesalers from end of September.