Brakes launches Countdown to Christmas campaign

Brakes has launched ‘Countdown to Christmas’, a campaign designed to help operators to make the most of the festive period, with a range of new products, offers and supporting activity.

The wholesaler has over 1,000 products in its Christmas portfolio, including more than 130 new lines. These range from premium desserts like Chantilly Patisserie Jaffa Orange Dome to innovative ingredients such as Browns BBQ Shredded Turkey and Cranberry (pictured).

There is also a new range of Christmas-focused tapas-style sharing dishes to help operators capitalise on the trend of social eating.

Brakes has created some guides on its website to help chefs carefully plan the run-up to Christmas. There are also a number of 70% margin costed set menus, including traditional, gastro, vegan and gluten-free, to suit a range of budgets.

As part of its support programme, Brakes will be providing a wide range of cashback, link and save, and festive giveaways to return value to customers through mybrakes rewards. The wholesaler is also bringing back its popular ‘Meat & Vodka’ deal, offering a free bottle of Smirnoff Vodka with the purchase of certain meat products.

Paul Nieduszynski, CEO of Sysco GB, said: “A successful Christmas is critical for any food business, and our focus has been on making sure our customers can achieve that. From a wonderful array of new products to comprehensive guides on how to plan and prepare the festive rush, we’ve created a Christmas package that will help customers win at Christmas.”

In other news, Brakes has launched Sysco Classic Bubble Waffles.

Bubble waffles, which originated in Asia, have been setting social media alight, and now Brakes is making them available to foodservice operators without the need for any specialist equipment.

Traditionally served sweet with ice cream, fruit or sauces, Sysco Classic Bubble Waffles can also be served with savoury fillings such as chicken, cheese and bacon.

Nieduszynski said: “Bubble waffles are the latest must-have for menus, but, until now, chefs have needed specialist equipment to make them. The new range of Sysco Classic Bubble Waffles gives food businesses the opportunity to capitalise on the hype, without the capital investment.”