The Wholesale Group boasts largest and most diverse wholesale data read

A total of 26 wholesale businesses are now utilising The Wholesale Group’s data insight platform, powered by TWC. The wholesalers are reporting weekly sales out data by customer type.

Tom Gittins: ‘More than 120 suppliers are gaining invaluable insight from the platform.’

“This is the largest read of wholesale businesses in the sector,” said Tom Gittins, joint managing director of The Wholesale Group.

“It is also the only read that spans all wholesaler types and all product categories. More than 120 suppliers are gaining invaluable insight from the platform to better understand independent wholesale which in turn is driving actionable growth right across the channel.”

Tanya Pepin, managing director of TWC, said: “We are delighted that The Wholesale Group’s data service continues to broaden and deepen, with ‘customer/business-type’ reporting now available.

“What this means is more data, richer insights and a broader market view for both members and suppliers which enables smarter decisions and stronger growth opportunities. Market and economic conditions remain tough for operators, and data interrogation has got to be used to its fullest potential to identify opportunities and grab them.

“We are constantly told by suppliers that more opportunities for growth exist in the wholesale/route-to-market sector than the supermarket sector, which has been using data as its engine for growth for years. The ball is now very much back in our court when it comes to data-led growth.”

By sharing SKU-level data, suppliers can then identify gaps and opportunities to inform decision making around resource and investment, as well as utilising the group’s significant reach and marketing platforms to effectively communicate with members.

Suppliers are already reaping the rewards of the platform. Will Tomlinson-Davies of Nestle said: “The Wholesale Group data insight continues to help drive our growth across the wholesale channel. The diversity of wholesaler type providing sales out data allows us to pinpoint sales gaps and opportunities in an ever more efficient and effective way. It is great to see more members joining the platform plus the addition of customer type, which will only help us to continue our impressive growth year to date.”

Gittins added: “As a group, our priority is to drive growth and enhance suppliers’ understanding of the opportunities in this fantastic, vibrant channel. In the past, wholesale data has been behind the grocery curve, but The Wholesale Group aims to be best in class. We recognise that the more we can add value for suppliers, the better for our members, and we are committed to working smarter and utilising all the latest innovation and technology that’s available.”