SPAR Scotland vehicle livery celebrates success at Achievers awards

The CJ Lang & Son independent sales team with the new livery.

SPAR Scotland has unveiled a new vehicle livery to celebrate its success at the 2025 Scottish Wholesale Achievers awards.

SPAR Scotland was named Symbol Group of the Year for the third consecutive year and was also awarded highly commended for Best Marketing Initiative and runner-up for Best Delivered Operation – Retail.

The new livery supports CJ Lang & Son’s ‘Discover SPAR Scotland’ retailer recruitment campaign launched last month. This is running for at least six months and highlights the benefits of partnering with SPAR Scotland and CJ Lang. It includes B2B PR, digital and advertising activity and encourages independent retailers to explore new opportunities — including attending the SPAR Scotland Trade Show in Aviemore on 25 September.

Brian Straiton, independent sales director at CJ Lang, said: “This new vehicle livery is only one of the elements of our recently launched recruitment campaign, Discover SPAR Scotland. We’re encouraging as many retailers as possible to reach out to us and find out more about why SPAR Scotland really is the number one symbol group in the country.”