Bestway and Socio Local to help retailers with digital marketing

Bestway Retail has launched a pilot scheme across 300 retailers in collaboration with Socio Local – a digital marketing platform for multi-location brands.

Socio Local is a platform that simplifies the process of managing multiple social media pages, helping retailers to create and schedule content across platforms like Instagram, Facebook, and X from a single dashboard. With access to branded content, promotional assets and suggested posts, retailers can maintain a consistent and engaging presence.

Following a trial period of three months, Bestway is expected to roll out the collaboration across its estate of retailers.

Bestway Retail’s head of marketing Mindy Mondair said: “Retailers are increasingly leaning into the digital side of marketing, recognising that a strong local social media presence is crucial for driving engagement within communities.

“We’ve listened to our retail partners who have called for better support and tools to help them manage their social media, and in response we’re delighted to introduce Socio Local, which is the number one management platform specifically tailored to achieve better reach, engagement and instore performance by leveraging both branded and local store social content, to make social media management effortless.

“The platform is designed to support retailers’ stores with high quality, localised content that enhances brand visibility and increases engagement.  It’s more than just about social media – it’s about maximising success and driving sales at every opportunity.

“We also understand that not all retailers are experienced with social media and their focus also needs to be on running their business, which is why Socio Local provides easy-to-use tools that simplify the process. Whether using supplied branded content or creating customised posts, stores can maintain a continuous online presence with minimal effort.”

Mondair concluded: “Retailers can save time by storing, creating and scheduling all their content in one place – its straightforward and easy to manage through this centralised approach.

“Furthermore, retailers will be able to manage their communities effectively, through monitoring and responding to customer reviews, comments and direct messages.”