SPAR secures six-week symbol group exclusive for Reese’s White Bar

SPAR has secured a six-week symbol group exclusive for the launch of Reese’s Peanut Butter White Bar.

The deal, which started on 20 February 2025, means that SPAR stores across Scotland, Wales and England have exclusive access to the NPD for the six-week period. The 90g bar is available at a promotional price of £1.50 (rsp £2.10).

Gemma Turner, SPAR UK trading manager, said: “This six-week opportunity will attract footfall, enhance customer engagement, and strengthen our brand’s relationship with shoppers by offering unique, limited-time products. These exclusives position SPAR as a leader in innovation and set us apart from competitors.”

Lara Duncan, UK country manager at The Hershey Company, added: “This collaboration with SPAR is a testament to our commitment to innovation, accelerating our growth in convenience, and bringing a one-of-a-kind product to our consumers.”

Sales of the Reese’s brand in the UK convenience channel have increased by by 26% over the past year (Circana).