Nisa introduces ‘3 for £4’ frozen food deal

Nisa has launched a new ‘3 for £4’ mix-and-match frozen food deal, which is running through to 2025.

The promotion enables customers to choose any three qualifying products for £4 and replaces Nisa’s previous ‘5 for £6’ Freezer Filler offer. The ‘3 for £4’ structure is designed to appeal to a broad range of shoppers, especially those seeking convenience without sacrificing choice or budget.

Nisa has seen a 17% year-on-year increase in its retailers buying into the freezer deal promotion.

The new ‘3 for £4’ promotion offers a range of options that will change periodically, enabling customers to try new products.

Jack Matthews, partner at Bradley’s Supermarkets, said: “I think it’s important to remember that frozen is a value-driven category. A leading offer is crucial in this space.

“Switching the mechanic to a ‘3 for £4’ deal should help us drive sales as it makes the offer more appealing to a wider range of customers. It also provides greater flexibility in the products they choose.

“This change encourages customers to stock up and fill their freezers, rather than focusing solely on meal occasions as the previous deal did.”

Hannah Lockwood-Geck, category controller at Nisa, added: “This exciting new ‘3 for £4’ mix-and-match frozen deal marks an important step in responding to our customers’ preferences and ensuring that we keep bringing innovative and appealing offers to our partners.

“By replacing our previous promotion with a flexible deal that allows consumers to personalise their choices, we’re enabling stores to provide an even better experience. This updated approach means our retailers can offer more tailored selections to match local preferences, improve margins, and better serve their communities. We’re confident that this promotion will drive higher engagement and create a more satisfying shopping experience.”