Forrest Fresh Foods to offer AB InBev products to Sugro members
Sugro UK’s central distribution partner, Forrest Fresh Foods, is to offer central distribution for AB InBev products to Sugro members who have AWRS licences.
The central distribution facility will allow Sugro members, who were previously unable to open direct accounts or meet minimum order quantities with AB InBev, to place orders through Forrest Fresh Foods for products including Budweiser, Stella Artois, Corona, and San Miguel (from January 2025).
Forrest Fresh Foods will operate the service from two distribution sites: Rochdale and London.
Cate Greatorex, beer, wine & spirits senior category buyer at Forrest Fresh Foods, said: “Our new partnership with AB InBev marks a momentous change for Forrest Fresh Foods and what we can offer all our customers. Not only is this the beginning of many supplier relationships within our beer, wines & spirits category, but AB InBev is one of the largest beer suppliers in the world.
“Providing exclusive central distribution for AB InBev ensures a strong supply throughout the year of beer, wines & spirits lines for all our customers and we look forward to working with AB InBev and servicing our customers as well as Sugro members for years to come.”
Sugro managing director Emma Senior commented: “This is a continuation of the fantastic partnership we have with Forrest Fresh, who can provide a distribution solution for our members. I look forward to seeing the success this will bring to both Forrest Fresh and the Sugro group as a whole.”
Published Date: November 7, 2024
