Nomadic launches protein-rich Power Pots

Nomadic has introduced Power Pots, its latest foray into protein-rich products and the company’s fourth launch of 2024.

There are two flavours – Chocolate Brownie and Smooth Caramel – which feature a combination of vanilla yogurt with granola, plus chocolate brownie or caramel pieces.

Each 190g pot contains 20g of protein, plus 100% of daily vitamin D and gut-friendly cultures, which all support immunity. These ingredients tick an important box for Nomadic’s core consumers, who are described as ‘hard-working busy people on the go’ who want satisfying, filling foods that don’t compromise on taste.

Power Pots have an rsp of £1.99 and come in a similar format to the company’s best-selling Yogurt and Oat Clusters – which have helped Nomadic maintain its position as the No.1 chilled yogurt & desserts brand in convenience (Circana). Each pot features a convenient wooden spoon.

Michelle Bloom, Nomadic’s marketing manager, says: “These are another part of our line-up that neatly combines ‘power’ – protein, gut health and  vitamin D – with great taste. We’re sure these will be a big hit with hard-working consumers looking for both function and flavour.”

Published Date: November 5, 2024