SPAR is first to market with new Bebeto range of freeze-dried sweets

SPAR is the first to market with new range of freeze-dried sweets from Bebeto.

Available from 1 November, the Bebeto ‘Freeze Crunchy’ range consists of three 35g varieties: Watermelon, Peach Rings and Marshmallow Twist. They will be displayed on free-standing display units in participating SPAR stores across England, Scotland and Wales.

Gemma Turner, SPAR UK trading manager, said: “We are delighted to be first to market with these trendy freeze-dried sweets from Bebeto. Freeze-dried snacks are growing in popularity due to their unique texture and intense flavour, making this a golden opportunity for SPAR stores to satisfy consumer demand for exciting, on-the-go treats.

“This launch with Bebeto allows us to stand out by offering innovative snack options that are both indulgent and convenient. Freeze-dried sweets are a major trend this year, and we are proud to give our stores the chance to be first to market with this exciting range.”

Ricky Edge, national account controller for wholesale & convenience at Kervan Gida, added: “Our new freeze-dried range brings a fresh and fun twist to sweet snacking. We are excited to partner with SPAR to introduce this emerging category and offer customers a crunchy and flavourful experience at an affordable price.”