Nisa launches Mega Deals drinks campaign for festive period

Nisa has launched a beers, wines and spirits ‘Mega Deals’ campaign, designed to help Nisa retailers capitalise on the crucial festive trading period.

The campaign provides Nisa customers with new deals every week until the end of 2025 and includes discounts on top-selling beers, wines and spirits lines.

Ten popular products will be featured each week, and brands on offer will include Madri beer, Thatchers cider, Yellow Tail and Casillero Del Diablo wines, and spirits including Jack Daniels and Glen’s Vodka.

Ayaz Alam, Nisa’s trading director, said: “We know how crucial the festive trading period is for our customers, and we’ve gone above and beyond to ensure they’re getting the most competitive prices on the market. With demand for beers, wines, and spirits peaking around Christmas, the ‘Mega Deals’ campaign is a timely and powerful tool for retailers to increase footfall and boost sales.

“Our goal is to help Nisa partners be well-stocked with the most popular brands and offer them unbeatable deals every week. The beers, wines, and spirits categories are essential to the success of many independent businesses across the UK, and we’re proud to support them with a compelling list of offers.”

In other news, Nisa has extended its partnership with convenience store chain TYS Retail for another five years, marking a decade of successful collaboration.

TYS Retail currently operates eight stores in the Peterborough area under the Nisa fascia.

The contract renewal aligns with TYS Retail’s growth strategy. Certainty of supply and the strong appeal of Co-op products has been pivotal in this decision. “We are going to refurbish some of the stores and ensure our standards are as high as possible,” said Siva Thievanayagam, owner of TYS Retail.

“We are also considering working with Nisa on a dual-branded store to put our own name above the door in the local community. Nisa is supportive of this which is another reason why we want to work with them. We are proud to be TYS, proud to be supplied by Nisa and proud to be providing Co-op products.”

• Nisa’s Making a Difference Locally charity is celebrating raising £18 million for small causes and community groups across the UK since its inception in 2008. Nisa retailers and wholesale partners raise funds through the purchase of Co-op own-brand products and then choose local beneficiaries for the money. Additional money is raised via MADL in-store collecting tins and clothing banks. Clothing banks have so far raised £85,000, whilst collection tins have contributed over £200,000 for local causes. Over £1 million has been raised since September 2023, with over 2,000 individual donations given by Nisa retailers in the UK.