The company said it is aimed at traders who want to grow but without the constraints of a contract or membership fees.

Those participating will be offered around 20 “industry leading” deals every three weeks, a one-page order form, free shelf talkers, access to select bulk deals and digital marketing communications.

Already well over 300 retailers have signed up to the scheme, with a target of 1,000 by the end of the year.

Tel: Blakemore Wholesale (01902) 366066