Yeastie Boys craft beers join KBE Drinks’ portfolio
KBE Drinks, the premium world beer and cider company, has announced a new deal with Yeastie Boys Brewing Company.
KBE Drinks will become the exclusive UK distributer for Yeastie Boys’ range of award-winning craft beers whilst also taking an equity stake in the business.
Yeastie Boys Brewing Company was founded in New Zealand 13 years ago and in 2015 it started brewing in the UK. With beers like Gunnamatta and Pot Kettle Black, it has made an impact on the UK craft scene.
KBE Drinks was set up over 30 years ago to distribute India’s number one beer, Kingfisher, to the UK and throughout Europe. The last five years have seen a period of rapid growth as the company has curated a differentiated selection of brands from all over the globe, including Sagres from Portugal, Dos Equis from Mexico and Lion from Sri Lanka.
KBE Drinks has a comprehensive network of on-trade customers including restaurants, pubs, bars, hotels, sports stadia and festivals, and is looking to continue its expansion into the off-trade.
Initially, its partnership with Yeastie Boys Brewing Company will look to capitalise on the current trend for flavourful yet easy-drinking lagers and pale ales from credible craft brewers. KBE Drinks will be focused on driving distribution for Big Mouth Session IPA and new lager, Superfresh.
Shaun Goode, chief operating officer of KBE Drinks, comments: “In recent years, craft beer has continued its march into the mainstream and is now a must stock for any premium pub or bar. Combining Yeastie Boys’ great beers with our commercial reach should be a match made in heaven and I would encourage retailers to check out the range and stock up!”
