Unitas and Swinkels announce exclusive UK on-trade partnership

Unitas Wholesale’s on-trade wholesalers have gained exclusive national on-trade distribution of Swinkels Family Brewers’ Bavaria Premium Imported 5% Pilsner and 3.4 Lager.

The partnership will promote the products, which are supplied in 50-litre kegs, to more than 26,000 on-trade outlets.

Adam Stocks, national wholesale manager at Swinkels UK, said: “Choosing Unitas for the exclusive launch means we will be working alongside some of the UK’s most innovative wholesalers who are at the forefront of adding value to the industry.

“Bavaria is already well established in the off-trade across the UK, so exclusively introducing Bavaria 3.4% Lager and 5% Premium Imported Pilsner to the on-trade with support from Unitas is an exciting step forward.”

Lee Wharton, Unitas Wholesale on-trade trading controller, added: “With the collaborative nature of this agreement and the fantastic portfolio that Swinkels UK bring to the table, Unitas members will be able to enhance their offering and continue to delight their customers and consumers. We are excited to start this journey with our new partners.”