Time Wholesale Services has signed up to b2b.store’s ProConnect platform to increase engagement levels with its customers.

The Unitas member will use the WhatsApp platform to communicate special deals and discounts to customers.

Managing director Sony Bihal was impressed by how b2b.store had created a WhatsApp business API service that is tailored to the food and drink wholesale sector.

“We’d seen a lot of talk about the impact WhatsApp is having in the sector and felt ProConnect was the best option for Time to do this with,” said Bihal.

“It’s important for us to work with b2b.store, who have experience in getting the best results for similar businesses and a clear vision for how to further develop the product to have an even greater value for us in the future.

“Our initial strategy is to share promotions with our customers, but with the roadmap that b2b.store shared with us, we’re excited by what else we could use our WhatsApp channel for further down the line too.”

The first version of ProConnect, launched this year, includes enhanced analytics, improved user authentication and greater security, with a host of future developments planned for 2025 to deliver a next-generation WhatsApp experience, reports b2b.store.

b2b.store’s WhatsApp services are already used by several wholesalers, including Bestway and Sugro.

“We’re delighted to welcome Sony and Time Wholesale Services – as a well-respected wholesaler, it’s great to see another big name join our ranks,” said b2b.store CEO Rob Mannion.

“There’s no mistake WhatsApp is having a big impact on the way wholesalers and suppliers are communicating with their customers and as the only solution that specialises on solutions for this sector, we’re leading the way.”