Extra sales to make everyone smile
Julio Guijarro, marketing director of Wrigley UK, encourages C&Cs to utilise educational PoS and secondary displays to exploit the sugar-free opportunity. What proportion of your business goes through the cash […]
Merchandising with…Mondelez International
Susan Nash, trade communications manager at Mondelez International, reveals her top tips to help optimise your biscuit and confectionery fixtures. What are the key principles to consider when they are merchandising […]
