Swizzels partners with Nottingham Forest FC to expand foodservice offering

Swizzels has joined forces with Premier League football club, Nottingham Forest FC, to offer fans a sweet treat as they cheer on their team at matches.

Two varieties of Squashies – Original Raspberry & Milk (140g) and Sour Cherry & Apple (140g) – will be available to purchase on The City Ground concourses and across hospitality areas on home match days.

The partnership will also see Nottingham Forest and Swizzels collaborate on activations across the club’s digital platforms and in the Fan Zone.

Swizzels kick-started its foodservice offering by partnering with Co-op Live earlier in the year, when it was named as official sweets supplier for the UK’s largest live entertainment arena.

Mark Walker, commercial director at Swizzels, said: “We’re excited to be partnering with Nottingham Forest to bring Squashies, the UK’s best-selling sugar confectionery hanging bags, to football fans to enjoy.

“Due to the recognised importance of foodservice and the strength of the Swizzels products which feature within this offering, the decision for us to partner with Nottingham Forest was an easy one. This partnership, along with Co-op Live, has paved the way for increased activity in the foodservice sector for Swizzels during 2025 and beyond.”

Swizzels has also recently opened a new factory in Cheshire to keep up with the increasing demand for Squashies.