Swizzels introduces limited-edition Squashies Drumchick

Swizzels has introduced limited-edition Squashies Drumchick ready for Easter.

The orange and pineapple flavoured Squashies Drumchick features bright packaging and a chick-shaped design, and is inspired by the success of Squashies – the No.1 sugar confectionery brand in the market (Circana).

The 120g bags (rsp £1.15) are packed in cases of 12, and retailers are encouraged to stock up as shoppers plan ahead for Easter.

This year, the sweet maker’s range also sees the return of the best-selling Sweet Shop Favourite tubs and vegan-friendly variety bags, including Scrumptious Sweets, Luscious Lollies and Curious Chews.

These individually-wrapped sweets appeal to shoppers looking for treats to gift, share with family and friends and use for Easter egg hunts over the bank holiday weekend.

Clare Newton, trade marketing manager at Swizzels, says: “Whilst Easter is usually associated with chocolate, we’ve noted rising demand for alternative sweet treats. As a result, we’ve launched Squashies Drumchick to help retailers elevate their Easter offerings and boost sales.

“Squashies Drumchick plays into the popularity of fruity flavours and limited-edition seasonal treats and is ideal for retailers looking to diversify their Easter range, complement chocolate confectionery and appeal to a broader range of shoppers looking for something refreshing, fun and affordable this year.

“Our variety bags and Sweet Shop Favourite tubs are also a perfect addition to retailers’ Easter selection, offering something for everyone celebrating the occasion.”