SPAR Win With Every Goal promotion launched in Scotland and N England

The SPAR ‘Win With Every Goal’ promotion has returned this year to coincide with the Euro 2024 football tournament.

Scottish football coach and former professional player Colin Hendry (centre) with Dominic Hall (left), joint managing director of James Hall & Co, and Colin McLean, CEO of CJ Lang & Son.

SPAR wholesalers James Hall & Co and CJ Lang & Son have set aside English and Scottish rivalries to team up for the campaign, meaning that more than 750 SPAR stores in Northern England and Scotland are participating.

Running until 14 July, the campaign gives consumers a chance to win instant rewards or a £10,000 grand prize per region. The total prize pool is over £500,000 – five times more than in 2022.

Following the same process as last time, SPAR customers can visit everygoal.co.uk to submit their details and spin a virtual wheel which will randomly select their team. Customers must then choose to win an instant reward each time their team either scores or concedes. Depending on their choice, they will receive text message alerts detailing their instant reward.

There is also an online scratch card game available daily, offering participants the opportunity to win one of thousands of prizes. In total, there are over 400,000 instant rewards available to be won across the two SPAR regions.

All valid entries received will be entered into a daily prize draw for a chance to win two prizes of £200 every day – one for customers in Northern England and one for those in Scotland.

The first valid entry received per person and all instant reward grand prize entries will be entered into the grand prize draw to win £10,000 for customers from Northern England and £10,000 for those in Scotland.

The promotion is being supported by a comprehensive digital advertising campaign, and there will also be two SPAR trucks in ‘Win With Every Goal’ livery driving the message home to SPAR customers on the roads of Northern England and Scotland.

‘Win With Every Goal’ has netted three industry awards since it last ran in 2022, and it was relaunched by Scottish football coach and former professional footballer Colin Hendry at Hampden Park, Glasgow.

Hendry said: “I’m very pleased to launch SPAR’s Win With Every Goal campaign for 2024. I have some good friends who work at SPAR and the work they do in supporting grassroots football in my home nation with the Scottish FA is important to me and something I value.

“I think the beauty of Win With Every Goal is that it is free to play, and there is something in it for you as a player, whether you get a major team or one of the smaller nations.

“It’s especially fun when you get that text message notification to say you have won a prize, and you can share your experience with family and friends too and get everyone playing it.

“The campaign looks superb and there truly are some great prizes to be won. I’m sure SPAR customers will support it enthusiastically like they did last time – and I will be one of them!”

Niels Dekkers, retail development director at James Hall & Co, said: “Excitement is building, and it was great to have Colin Hendry relaunch Win With Every Goal in 2024. Being a proud Scot who enjoyed much of his career with English clubs, he was the perfect ambassador for our campaign.

“We have had a tremendous uplift in contribution from our valued suppliers who saw the success of the last campaign, and our special thanks go to them for their support again.

“We are delighted to have our SPAR colleagues at CJ Lang & Son on board and we cannot wait to turn football into footfall.”

Paula Middleton, head of marketing at CJ Lang & Son, added: “To have Hampden Park as the venue for the launch of Win With Every Goal was wonderful, and it really set the tone for the brilliant upcoming campaign we have in store for SPAR customers in Scotland.

“With the success of Win With Every Goal last time, it was an easy decision to make in joining together with our friends at James Hall & Co to make the promotion even bigger and better in terms of its size and the quality of the prizes that are available.

“We are counting down the days now to the biggest football tournament of the year and kick off cannot come soon enough.”