SPAR secures convenience exclusive for Más+ by Messi drink

The Más+ by Messi hydration drink will be exclusively available within the convenience sector at SPAR stores in England, Wales and Scotland from 10-31 March 2025.

Following its surge in popularity in the US, the drink co-founded by the world’s most decorated footballer Leo Messi is being launched in the UK. It comes in a 500ml bottle with an rsp of £2.50.

Described as a first-of-its-kind everyday hydration drink, Más+ by Messi includes an electrolyte complex, vitamins and minerals but no artificial colours, sweeteners or caffeine.

There are four flavours of Más+ by Messi, inspired and curated by Messi and the milestones of his career:

Miami Punch: Inspired by the city where Messi and his family live, home of Messi’s current and next chapter at Inter Miami CF, Miami Punch has a blend of berry flavours with a hint of pineapple.

Limón Lime League: Limón Lime League balances a sweet, fruity flavour with a zesty citrus taste. It honours the time Messi spent playing in the UEFA Champions League, a cup he won four times.

Berry Copa Crush: This features notes of blueberries, raspberries, cherries, and açaí berries. The flavour name is inspired by the many trophies, including the World Cup, that Leo has lifted in his career.

Orange d’Or: This has an orange flavour with hints of tangerine aroma. It is inspired by Messi’s record eight wins of the Ballon d’Or (Golden Ball in French) trophy.

“With Leo, we’ve achieved something almost unbelievable: a delicious tasting drink that has just 1g of sugar, 10 calories per 500ml bottle, and no artificial sweeteners or colours,” said Jeremy Kanter, global chief marketing officer for Más+ by Messi. “Better still, its unique blend of electrolytes, vitamins and minerals absorb rapidly into your body, keeping you well hydrated so you can show up at your best all throughout the day. Put simply, we’ve reinvented the idea of daily hydration. We call it Positive Hydration.”