SPAR Big Deals of Christmas campaign returns for 2024

SPAR’s national campaign, ‘Big Deals of Christmas’, is back and bigger than ever for 2024.

Launching in SPAR stores on 17 October in Scotland and from 31 October in England and Wales, this year’s campaign promises ‘unbeatable’ in-store deals plus recipe ideas, cocktail inspiration and festive tips to help make the holiday season extra special.

Ian Taylor, SPAR UK retail and brand development director, said: “The Big Deals campaign is all about giving our shoppers great offers in the run-up to Christmas and supports one of SPAR’s key strategic pillars of delivering value on your doorstep.

“Launching this footfall-driving marketing initiative is crucial, especially at this time of year. It helps our SPAR retailers attract more customers, boosting sales and ensuring they remain competitive during the busy holiday season.”

The Christmas campaign, which runs until 1 January, will be supported by a national media plan, including a £200,000 digital spend, in-store PoS displays, digital screen promotion, social media support, and TV advertising on STV in Scotland.

SPAR stores are encouraged to engage with the campaign’s social media content, which features Santa Claus and his elves, Norty and Näice. This year, there will be new animations and additional elements in the PoS kits to help guide shoppers through the deals.

SPAR is also offering two tickets to the 2026 national SPAR conference in Abu Dhabi for the store with the best in-store display or customer engagement.