Sherbet Dip joins Swizzels Minions range

Swizzels has expanded its range of Minions products with a Sherbet Dip.

Minions Sherbet Dip is available in three flavours – Fizzy Orange, Sour Apple and Tangy Berry – with a Swizzelstick for dipping.

The vegan-friendly product comes in 23g sachets (rsp 50p), in cases of 36.

Swizzels has been eager to expand its portfolio of sherbet products in response to the popularity of the sherbet dip category, which has an estimated value of £3.7 million and has shown value growth of 7% (IRI).

The new product joins Minions Tropical Fizz Chew Bars and Minions Tropical Chew Bags in the existing range, and support for the launch includes a targeted social media campaign in the summer.