Shaken Udder launches a new ambient milkshake range

Shaken Udder has launched a new ambient milkshake range designed to meet the needs of the convenience/impulse channel.

The new product comes in 330ml bottles, in Chocolush, Vanillalicious and Strawberries & Cream varieties, and has a longer shelf life than the existing chilled range.

Shaken Udder significantly outperformed the milkshake category in 2021, achieving more than 70% growth year on year (Nielsen). Now worth around £20 million in retail sales value, it is the No.1 premium shake brand in the market.

The company uses superior ingredients, including real fruit and Belgian chocolate, to achieve a luxurious, creamy taste. The shakes are also compliant with HFSS regulations and contain no preservatives, artificial colours or flavours.