Schoolboy’s sweet idea becomes new product in SPAR stores

Chris and Graham Todd of SPAR Ballygally with Archie Barr and his ‘Wobbly Jelly’ monster drawing, which has inspired the packaging design of SPAR’s newest confectionery product, Fizzy Fangs.

A nine-year-old boy’s ‘Wobbly Jelly’ monster drawing has inspired the packaging design of SPAR’s newest confectionery product, Fizzy Fangs.

After being presented with Archie Barr’s drawing, Chris Todd, the owner of SPAR Ballygally in Co Antrim, shared the idea with Henderson Group in Northern Ireland.

The product is now on shelf in over 1,250 SPAR and EUROSPAR stores across the UK, including over 500 in Northern Ireland.

Bronagh Luke, head of corporate marketing at Henderson Group, said: “Everyone at SPAR NI was so impressed with Archie’s design and even more thrilled when we shared it with our SPAR UK colleagues who decided to incorporate a graphic inspired by his design onto the new product packaging. Everyone who picks up a packet of Fizzy Fangs across the UK will see on the back of the bag that it was inspired by Archie’s design.

“This is a fantastic example of local engagement with our shoppers. Our stores are operating as community hubs within their neighbourhoods and go above and beyond for their local shoppers. We’re delighted for Archie and look forward to seeing where his imagination takes him next!”