The Hershey Company has announced the launch of Reese’s Fast Break bar, a combination of chewy nougat and peanut butter wrapped in a milk chocolate-flavour coating. The new 51g bar has an rsp of £1.15.

The Reese’s brand is one of the fastest growing brands in the symbols & independents sector, with sales increasing by 25% in the last year (Circana). With Reese’s confectionery singles growing ahead of the category, the company recommends Reese’s Fast Break bar as a ‘must stock’ for retailers, to be merchandised alongside the brand’s other single bars.

Jackson Hitchon, general manager of Europe and world travel retail at The Hershey Company, commented: “We are excited to bring the Reese’s Fast Break bar to the UK, offering a new way to enjoy the beloved combination of peanut butter and chocolate flavours, now enhanced with soft nougat.

“At Hershey, we pride ourselves on delivering innovative, delicious products that meet evolving consumer tastes. Our Reese’s Fast Break bar is perfect for UK consumers seeking both indulgence and on-the-go convenience.”