Radnor introduces 85p PMP for Radnor Splash

Radnor is introducing a new range of price-marked packs for Radnor Splash with the aim of expanding its presence in the convenience sector.

Radnor Splash will be available from April in 12 x 500ml sports cap formats for wholesalers and convenience stores in the new 85p PMP bottle. The flavours offered are Lemon & Lime, Strawberry, and Apple & Raspberry.

Radnor Splash has been a family favourite in UK households for over 20 years, and it sells at the rate of two units every second. The drinks are completely sugar-free and a blend of pure spring water and all natural fruity flavours. The bottles are 100% recyclable and made from 30% recycled plastic.

Simon Knight, managing director of Radnor Hills, said: “The cost-of-living crisis continues to have a major influence on how shoppers spend, and they are increasingly value-driven.

“We’re seeing soft drinks dominating when it comes to pulling in shoppers at symbols and independents, driving a massive third of all foot traffic (Lumina).

“It’s the first time we’ve launched a PMP and we’re excited to see how it performs in the convenience sector, offering great margins for wholesalers and independent retailers.

“As a trusted, high-quality and great tasting flavoured water brand, it gives us a big point of difference and it allows our customers, who are looking for value, taste and healthy soft drinks, to easily see the price and the great value that Radnor Splash offers.

“Our flavoured water sells very well in the wholesale and convenience channels, so PMP felt like the obvious next step for us.”