Premier Foods unveils dazzling display at Bestway depot

Premier Foods has created a bespoke Christmas-inspired display at Bestway Park Royal, designed to capture retailers’ attention in the run-up to the festive period.

The display, which carries the strapline: ‘Stock Up Your Christmas Essentials’, features Premier’s best-loved festive brands, including Ambrosia, Birds, Bisto and Paxo.

Darrell May, channel director – impulse and wholesale at Premier Foods, comments: “We are now in our seventh year working collaboratively with the Bestway group and it is through this approach that we are able to educate retailers about the importance of stocking our range.

“A large quantity of our products are sold in the run-up to Christmas, so we encourage wholesalers to create Christmas bays to ensure there is high visibility of the brands that will drive sales and basket spend for retailers.”

Zahir Abdullah, senior category manage at Bestway Park Royal, adds: “This year, we have seen an increased number of depots utilising front-of-depot space to promote the Premier Foods brand portfolio.

“We are happy to allocate space to promote their brands over this key trading period, and this year the focus on price-marked packs is in line with helping retailers to have confidence in the products and brands we sell. Feedback so far from our retailers has been very positive in terms of the offers and the impressive displays.”

Premier Foods’ price-marked range comprises: Ambrosia Devon Custard 400g, Ambrosia Rice Pudding 400g, Bisto Beef Gravy Granules 170g, Bisto Chicken Gravy Granules 170g, Oxo Beef Stock Cubes 71g, Oxo Chicken Stock Cubes 71g, Oxo Vegetable Stock Cubes 71g, Paxo Sage and Onion Stuffing 85g and Birds Custard 300g.

Tel: Premier Foods (01727) 815850