Parfetts launches Go Local cooking sauces

Parfetts has launched an exclusive Go Local cooking sauce range.

The range comprises four variants – Jalfrezi, Tikka Masala, Tomato & Basil, and Tomato & Chilli – all in 350g jars, price-marked at £1.49. Retailers can purchase the cooking sauces at £5.99 for a case of six.

The Go Local cooking sauces are designed to offer consumers value for money, while retailers benefit from a 33% margin.

The Go Local range is expected to expand to more than 200 lines by the end of 2024.

Gurms Athwal, trading director at Parfetts, said: “The Go Local cooking sauce range not only gives consumers excellent value with clear price-marked packs, but it also delivers outstanding margins for our retailers. We’re focused on supporting our retailers by offering products that help them compete effectively in the marketplace.”