Parfetts launches Big Ticket three-week brand takeover initiative

Parfetts has launched the Big Ticket, a new promotional initiative that offers suppliers an extensive three-week brand activation across depot, digital and retail channels.

The activation is a brand takeover that offers enhanced front-of-depot placement, complete depot takeover, checkout screens and in-depot large-format print and reception window vinyls.

Online activation comprises a full order capture system takeover across desktop and app formats together with digital campaigns, including WhatsApp, push notification, email and social campaigns.

The promotion continues in retail stores with customer retail communications, consumer leaflets, full retail store PoS kits, and retail development advisor (RDA) support to encourage increased sales, merchandising and ranging across the symbol network.

Gurms Athwal, trading director at Parfetts, commented: “Parfetts prides itself on the relationships it builds with suppliers and customers plus the quality of the activations we deliver for them across all our channels. We bring all our knowledge and insight to campaigns and generate industry-leading results. This expertise underpins our new Big Ticket 360-degree activation.

“The results of the first Big Ticket 360 campaign with Carlsberg have been outstanding. The campaign significantly increased the visibility of the 1664 Biere brand, with over 150 pallets on display across all the depots, and impressive sales for the new Blanc brand, more than doubling distribution levels.”

The wider brand portfolio saw similar success, with the activity giving Carlsberg increased sales, engagement, and volume for a premium brand in a competitive market.

The activation boosted sales and margins for Parfetts’ customers, with the added incentive of winning a wide selection of prizes, including star prizes of £1,664 during the campaign.

Parfetts is now running a PepsiCo Walkers and Britvic joint Big Ticket 360 activation.

Athwal encouraged more suppliers to take part: “Partner with Parfetts to create a bespoke package that will drive engagement, distribution and sales for your brand, with unparalleled support in building engagement with an ever-growing network of Go Local retailers.”