Parfetts introduced Go Local pasta range

Parfetts has launched a Go Local pasta range. This follows the launch of its own-label pasta sauces last month.

The three-strong pasta range comprises Spaghetti, Fusilli and Penne, price-marked at £1.19 per 500g pack. Case sizes are 12 for the spaghetti and six for the fusilli and penne.

The pasta varieties are designed to complement Parfetts own-label Tomato & Basil and Tomato & Chilli pasta sauces, which were launched last month at £1.49 per 350g jar.

According to a 2020 YouGov survey, fusilli is the most popular pasta shape in the UK, with 19% of pasta eaters naming it their favourite. Spaghetti is the world’s most popular pasta shape.

Parfetts’ new Go Local Own Label pasta is expected to appeal to families looking for a quick, easy, value-for-money meal solution. The launch marks the latest addition to Parfetts’ growing own-label range, which is expected to expand to over 200 lines by the end of 2024.

Gurms Athwal, trading director at Parfetts, said: “Retail data shows that in 2021/2022, an average of 86g of pasta was consumed per person per week in UK households, making it a mealtime winner. The Go Local dried pasta range provides consumers with the most popular pasta shape varieties and exceptional value through clearly marked pricing while offering retailers significant profit margins. Our commitment lies in empowering retailers by supplying products that enable them to compete effectively in the marketplace.”

Published Date: December 9, 2024