Parfest achieves a record week of sales of over £14 million

Parfest 2022 – a week-long event at all seven Parfetts depots – achieved a record week of sales of over £14 million.

Customers could take advantages of deals on more than 600 lines, free festival food, music and supplier activations.

At each site, there were grassed festival areas with deckchairs, parasols and a DJ to keep people entertained in the sun.

As an employee-owned company, Parfetts ensured that its team were at the heart of the event – enjoying games, giveaways, competitions and free festival food alongside customers.

Commenting on the event, Guy Swindell, joint managing director of Parfetts, said: “We set out to create an annual event that brings our trade show to our customers. It allowed suppliers to meet over 10,000 of our customers, who enjoyed exclusive offers, free food and live entertainment.

“It also gives us the opportunity to showcase the best in cash & carry and underline the essential role that wholesale depots play in the sector – and have a bit of fun while we do it.”